Obama has produced something here, that goes way beyond a better stump speech. A a doubling of voter turnout, with 57% under 30. Under 30 is the tough group to get out to political votes.
There has to be something to Obama’s approach of targeting internet early.
Obama campaign, unlike the Clinton campaign, aggressively targeted new voters – and they responded. “The astounding thing that really made the difference is the massive increase in turnout,” says Dennis J. Goldford, professor of politics at Drake University. More than 239,000 Democrats caucused on Jan. 3rd, nearly double the number who did so in 2004. Fifty-seven percent of voters under 30 – a group that caucused in unprecedented numbers – broke for Obama.
He is using FaceBook, but only 200K supporters there on his FaceBook app. [Yes he has a FaceBook app.] But his blog is possibly more pertinent. He is getting comments in the several hundred … 400+ on posts. Whereas Clintons site feels like I am looking at my Mums site. Her blog is cold in comparison as to tone, and the blog comments are in the 40 – 90 range. Very telling.
Banks should take note of the distinction. Gathering new customers in the under 30 group is a key strategy, and traditional posters on the wall will not attract them. Watch what Obama does as he changes things. I have no idea who is on his staff, but they clearly ‘get it’.
A final note … the degree to which Obama is picking up momentum her was not picked up by the early market surveys. This too must be a lesson for us all that things are changing and traditional methods have to be questioned.
Bankwatch 
Not to argue with your statistics, but the fact that 57% of his supporters are under 30 doesn’t necessarily mean that he got a lot of under-30s to come out. If he got 7 people out in total and 4 of them were 29 years old, he’d hit 57%.
Just sayin’. 🙂