things I read yesterday … 04/21/2008

  • This post is remarkable, because it highlights how, in reality, technology is slow to move from invention to implementation.

    tags: banking history, inventions

    • Here are some of the influential technologies and inventions which have each in their own way revolutionised the retail banking business in the last 1000 years. Money, guarantees and loans have been around for the millennium. I looked for something new, and didn’t really see any change between the Crusades and and the 19th century. The first entry could also be argued to have existed then too.

      1. 1830’s  Credit Bureaus –  Lewis Tappan
                     1937 before broad adoption, Credit-scoring invented in 1956 by Bill Fair and
                     Earl Isaac

  • tags: steverubel, micropersuasion, marketing, spam

    • However, it’s not just the environment that is endangered by toxins. The atmosphere we breathe online is too is being threatened by pollution – from marketers. The all too convenient truth is that it’s very easy for advertisers to pollute the web with their garbage. Most often, that’s not their intent. But it’s the end result and it’s reaching an epidemic proportion. Now business needs to take the same approach online as it has done offline through corporate social responsibility (Jason Calacanis echoed a similar theme recently.)

      First let’s look at the the obvious ways marketers poison the web. These all intend to game the system …

      • Spam: 94% of all email is spam (Postini)
      • Splogs: 53% of all blog pings is spam, including 64% of those in English (UMBC)
      • Click Fraud: Increased last year by 15% (Click Forensis)