FT.com / Companies / Media & internet – Google joins assault on social network barriers

tags: ft.com

• Google’s initiative, known as Google Friend Connect, involves software tools that any website can use to add networking capabilities. Visitors to sites that build in this feature will be able to link data automatically from their social networking profiles to applications on the sites. That would make it possible to see what activities other members of a person’s network have undertaken on an unrelated site, or to interact with them.