Loic Le Meur Blog: PR secrets? bull@#$%

“The best person to represent the company is not a PR person and even less an external one. It is YOU. You, the founder, you the CEO. Look at Steve Jobs, Mark Zuckerberg, Richard Branson, they are the PR machines.”

tags: loic le meur, PR

• I hate the term “PR secrets”. It only PR for PR companies trying to sell their expensive consulting to the poor startup CEOs.