Deloitte Targets Shortcomings of Online Lending – 06.01.2008 – American Banker Article

Despite overwhelming satisfaction with the convenience and speed of online loan applications, a significant portion of bank customers still harbor doubts whether they gain any true advantages from the process. Some 41 percent say they’re still more comfortable with traditional in-branch or call-center applications, according to a new report from Deloitte LLP.

tags: deloitte, online lending, consumer trends

• Despite overwhelming satisfaction with the convenience and speed of online loan applications, a significant portion of bank customers still harbor doubts whether they gain any true advantages from the process. Some 41 percent say they’re still more comfortable with traditional in-branch or call-center applications, according to a new report from Deloitte LLP.