This from Rahaf blogging from the searchengine strategies conference highlights what I think of as the dark side of SEO, and social media marketing. It lists all the bad ideas, which can be summarised as anything fake or pretending to appear to be something. Its about meaningful conversation, and trust. Click through for her principles.

» Blog Archive » SES & Social Media Strategy: what happened to ethics?! (A rant)

The internet has a short attention span and a long memory. Be smart. Treat your consumers like idiots and they won’t stick around for long.