A very full and complete article on the power of search and relationship to purchasing. The lead stat is the fact that 28% of clicks on a Google search page go to the paid search items.
Click through for Joey’s excellent summary of Fredrick Marckini’s keynote presentation at searchengine strategies conference in Toronto this week.
72% of all clicks were in the natural results section; the remaining 28% were in the paid.
Bankwatch 
Wow! That’s why so many companies pay for ads even when they are the first organic result.
Thanks for the post.
This post is helpful for the people to understand the PPC area in any search engine.
Altering your content to make it more SEO friendly is will get you traffic without paying google. But through adwords, even 28% of the total traffic may mean millions of hits.