In a reversal of usual government tendencies, the EU is planning to force companies to take a global perspective within the EU borders.

Finextra: EU to break down e-commerce borders

In a speech given in London, Kuneva said she will propose new legislation this autumn for creating an EU-wide set of rules governing online and in-store transactions. The “single, simple set of core rights and obligations” will make it easier to buy and sell across borders and bring down costs for shoppers.
…..

… will crack down on e-commerce companies that conduct business across member states but force customers to make purchases on country-specific Web sites.

xxx