This clip is from a Japanese instant noodle site. Instant noodles are very popular in Japan.
Note the last item – a ringtone. What a simple, free, yet brilliant marketing idea. What if your ad was a catchy, consistent music theme. Serve it up as a ring tone, and both customers and prospects will hear it all over the place.
Bankwatch 
Colin, the better question is given how ubiquitous ringtones are (especially in the music industry) why don’t most indie bands release free ringtones to their fans?
@Jana …. yup thats a no brainer. I have no idea why they don’t!