The ever observant Jim over at Netbanker noticed a new thing at ingdirect.com.
Right beside the floating ghost <nice> there is a new link to “we the savers” that goes off to a new url at wethesavers.com.
Its a pro-active call out to people to think about budgeting. Of course its self serving, but then again, who can disagree? Nice customer advocacy play.

You suppose they might do the same in Canada? Love the floating ghost…I have a post on it but was saving for Halloween day.
@Jim…. nothing on the Canadian site. Love your idea 🙂