I have long stated that understanding and building for Gen Y is an essential basic approach for online banking applications, and I refer you back to this post from 2 1/2 years ago which noted the view of Charlene Li while she was still at Forrester.

Today I was pleased ot find this site yworking.com that is written by a Gen Y’r and snf focusses on Gen Y at work.  It is insightful. and much to learn from here.

Relevance to Bankwatch:

Many of the views will challenge existing thinking and help to force that ultimate question – do we try to  change the generation, or do we change the strategy.

Supplemental question – which approach is most likely to succeed?