A couple of interesting things from this new PEW report.
- The pervasiveness of online usage – only over 69 is there less than 50% usage online – refer below
- Gen Y is doing more and more banking online moving from 38% to 57% – older folks use internet for information, health and purchases.
Generations Online in 2009 | PEW
Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).

