Umair continually presses us to think about new types of corporations that are creating genuine value. The definition is evolving, and you can check back with his earlier posts about the companies mentioned, but the final sentence in this paragraph is a great objective.
An Open Letter to 20th Century Business | Umair Haque
Who are some of those innovators? We’ve discussed lots of them – Apple, Google, Tata, Threadless. What makes them different is simple. They are more profitable and valuable than rivals because, well, they do stuff that counts. Instead of extracting value, they create it.
Bankwatch 
Creating value rather than extracting it?
A case of disruption rather than incrementalism, then, would you say, Colin?
…and when the flames were licking around my rear end, I’d rather jump out of the fire than shuffle.
@Neil … yes the implications would be disruptive rather than incremental. The implications go to the core of business models as we know them, to stock market expectations, to politics, to environment, and social responsibility. It will not be an easy task, nor in fact is it a guaranteed future.