Nothing new for most of us in this report but I liked it for two reasons:

• Its simple and straightforward. it is aimed at large corporations who are still wondering what to do about marketing, and that would include banks.
• It is authored by Donna Hoffman, chancellor’s chair and professor of marketing at the University of California, Riverside. When we have a professor of marketing state that companys "marketers are being replaced’, then maybe we are making progress in understanding what has to happen.

Managing Beyond Web 2.0 | McKinsey

today’s online customers—as both producers and consumers of their own content and services— ferociously guard their online experiences.

managing beyond web 2_0.pdf