Apple announced and displayed the Apple Vision Pro supported by a new VisionOS.

We have seen other equipment offerings from other high tech companies but the Vision Pro is on a completely plane. It is a pure augmented reality offering and Apple did a very good job displaying the AR experience. It integrates closely with your office or home environment so that the presentation shows users handing off physical assets to local non users. All the while the OS side of VisionOS displays your desktop as part of the room.

An immediate benefit will come from support of Work From Home Video conferencing functionality and utility will rapidly expand exponentially.

https://youtu.be/TX9qSaGXFyg

There are Safari, Notes, email and all your desktop apps visible. The actions of a quick finger movement replaces the touchpad click. The room replaces your screen.

The journalists are quite negative trying to reduce the Vision Pro to that of fancy headset. I have been doubtful of other offerings of ???verse nature which are positioned as fully immersive and which are more like toys in my view.

The Vision Pro is a platform that does not compromise on you and your surroundings yet offers a computing experience that exceeds any physical equipment. Take a look beginning at the 1:23 mark in the video.

The larger question is whether this offering will take Apple to the next level beyond current optimized hardware. I believe it does and the release in 2024 at a $3,400 price point will bring value to Apple and new revenue sources.

00:06:10 Mac

00:20:14 iOS

00:37:25 iPadOS

00:46:05 macOS

01:00:00 Audio & Home

01:07:40 watchOS

01:23:26 Apple Vision Pro

Tags #apple #visionpro #visionOS #AR