Search using Google, Bing, etc has been the predominant means of locating any type of information online since the beginning, and really took off following arrival of the large search engines.

AI has introduced a different and more conversational method of locating information and browsers are able to use extensions, or in case of Perplexity produced new browser (Comet) that is built around AI.

This report from Sensor Tower highlights the shift that is now becoming evident.

“This growth signals more than just curiosity; it’s a shift in behavior.”

I am deliberately avoiding the word “chat”: AI is so much more than a chatbot, which is what so many companies have deployed in the belief they are ‘deploying AI’. I cringe when I see “I am sorry I do not know the answer to that question”. That exemplifies chat vs AI.

Expect to see the trend of AI growing and replacing current search methodologies.

• search = list of possible answers
• AI = actual answers in plain language