What is the value of Social Media to commerce?
An increasingly obvious observation from this Economist piece on the value of social media for commerce. In particular the original promise was that social media would allow companies to infer and interpret customer preferences in a particularly granular and specific way, by associating customers buying preferences with their friends and their buying behaviors. Too much buzz – Social media provides huge opportunities, but will bring huge problems | Economist Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any … Continue reading What is the value of Social Media to commerce?
