“Back to Basics” because marketing gets “it”
I attended enough marketing conferences and events this year to realise this headline is no surprise. Classic response which I can hear now – “we are in a new paradigm, with new challenges that no-one has seen before – time to get back to basics, and forget all this talk about social this/ that”. Top Marketing Trends for 2009: Execs ‘Sick’ of Web 2 | MC Marketing Charts #4. Marketers “Sick” of Web 2.0: Twice as many marketers are “sick” of hearing about Web 2.0 and related buzzwords such as “blogs” and “social networking” compared with last year’s survey. I … Continue reading “Back to Basics” because marketing gets “it”
