Decaying brands, and implications for Banks
Just came across Umair’s blog today and wanted to reference it. He is beginning a discussion on corporate DNA and branding. Quite fascinating …. the decaying brands he isolates are Microsoft [tried to control the product standards], and Starbucks [tried to control the value chain]. Umair Haque Google and Myspace are perhaps the most obvious; Craigslist and Wikipedia the most radical; and Zara perhaps the least well understood. What all of these players have in common is that, as embryonic revolutionaries growing up in an era of turbulence, they’ve developed radically different DNA. So of course, I am thinking about … Continue reading Decaying brands, and implications for Banks
