Young Adults Bank by Web and Phone
This is obvious stuff, but once in a while its nice to read. Young Adults Bank by Web and Phone – eMarketer Dan Schatt of Celent said, “GenM is the first generation to grow up online and to grow up without the need for a landline phone. Given the ubiquity of mobile handset adoption and Internet usage among college students, banks that want to tap into this demographic will have to invest heavily in the mobile and Web channels, the number one preferred way for this segment to communicate and obtain information about financial providers.” Some less obvious conclusions from … Continue reading Young Adults Bank by Web and Phone
