Banks are struggling to integrate the Internet with other channels
Datamonitor report that Banks continue to treat internet as a service channel, and are failing to capitalise on soaring consumer adoption rates and convert online services to sales.[hat tip Finextra] Karina Purang, financial services analyst at Datamonitor, says a big problem is that banks are struggling to integrate the Internet with other channels and where there is integration in many cases this remains confined to the transactional level, rather than in terms of integrated business processes and a single customer view across multiple channels. This has a negative impact on the customer experience, says Purang, and also prevents banks from … Continue reading Banks are struggling to integrate the Internet with other channels
