Focusing on high-end consumers may not always pay | Javelin
I echo Jeans point here, based on experience that I have watched with Banks misguided attempts in this approach. It usually stems from some internal research that proves the usual stuff about 80% of profits emanating from 20% of customers. In fact its often more like 95/5. Recently UnionBanCal announced that they were moving away from pursuing a broad consumer base in order to go after more high-end, profitable clients and small businesses (American Banker, January 9, 2007). However, I have my doubts that shrinking the retail base will actually help UnionBanCal grow its deposits. Source: Javelin Strategy and Research … Continue reading Focusing on high-end consumers may not always pay | Javelin
