NetBanker 2.0: Bank-account switching tools from Intuit and uSwitch take center stage
This quote from Gary Hamel at BAI is brilliant in its simplicity and unfortunately truth. (Courtesy of Jim at NetBanker) The biggest profit center at banks is customer ignorance, which banks have mistaken for customer loyalty.” — Gary Hamel, speaking to 1000+ bankers at BAI’s Retail Delivery Conference, Nov. 15, 2006 Source: NetBanker 2.0: Bank-account switching tools from Intuit and uSwitch take center stage His focus was internet based switching tools. The importance of switching tools Hamel believes financial services loyalty will disappear once customers find out how easy it is to move their accounts to pick up a 100 basis … Continue reading NetBanker 2.0: Bank-account switching tools from Intuit and uSwitch take center stage
