Successful Wells Fargo site redesign levers analytics, not opinions
Paul at Finextra notes the updated Wells Fargo web site, which takes a highly customer focused approach to ease access to most wanted features. The results have been spectacular with a 50% increase in online applications. The team collated the 100 most-popular search terms to determine what customers most wanted to find and couldn’t. Topping the list were mortgage rates, security information, and ATM/branch locations – which subsequently were handed premium positions on the new home page. Finextra: A new report from Forrester is cited the efforts, after Brad Strothkamp sat down with Stephanie Smith, Senior Vice President and Head … Continue reading Successful Wells Fargo site redesign levers analytics, not opinions
