"Inhumane telephone banking"
This picture of the customer path in IVR /VRU systems is dead on! Link to “337547-445518-thumbnail.jpg – Mozilla Firefox” tags: ivr, vru, telephone+banking Continue reading "Inhumane telephone banking"
This picture of the customer path in IVR /VRU systems is dead on! Link to “337547-445518-thumbnail.jpg – Mozilla Firefox” tags: ivr, vru, telephone+banking Continue reading "Inhumane telephone banking"
This introduction to an upcoming conference speech by Art D’Silva at the Royal Bank of Canada, is indicative of why they are both number one in Canada, and why their results have been so strong. “RBC Royal Bank’s emerging business direction and customer strategy was confirmed by a 1997 study that challenged conventional thinking. The study revealed that customers wanted a banking relationship where they were well understood, their needs anticipated, and their business was valued. To RBC Royal Bank, the future became clear: the bank would find ways to be increasingly responsive and client-focused in a competitive environment where … Continue reading “From “Current Value” to “Potential Value”…Using IT to create a corporate vision — 2006 e-Financial WorldExpo”
Aite Group issue a new report that assesses the business and technology strategy amongst 21 large US banks. So this will I presume include, Wells, Citi, Wachovia, Chase etc. “Online Banking: Moving Toward a New Paradigm Aite Group forecasts that by 2010, 13% of checking accounts will be opened online in the United States, up from 3% in 2006. Aite Group recommends the leading online banking channel vendors should progress beyond software applications and offer value-added services, such as online marketing outsourcing, to remain competitive.” Source: “Aite Group, LLC Report #200608281 – Mozilla Firefox” The report details the banks’ interest … Continue reading Online Banking: Moving Toward a New Paradigm
Straight and simple is the only way to describe this offer from Bank of America. Register for online banking, and they’ll pay you $15. “With Online Banking from Bank of America, you’ll enjoy the convenience, control and security to manage your finances online. And now for a limited time only, when you enroll by clicking below, you’ll get $15. With our free Online Banking service, you can quickly and easily: Check recent account activity bullet Transfer funds between your Bank of America accounts Receive and pay bills online View and receive your account statement online Enroll in Online Banking today … Continue reading Bank of America | Test Drive Online Banking Offer
Reading this press release really made me think about the expression “paving the cowpath. How on earth would they need 90,000 unique URL’s at CIBC? This is totally symptomatic of bank thinking. No startup/ web 2.0 company would think this way. But I understand the thinking only too well. “here we have all these intranet sites, and information pieces, which we must document and support, because they are there”. If we do the math, and consider how long any one employee would take to get through even 1% of that lot, we will all have grey hairs. Source: Bryce Johnson … Continue reading CIBC Today" – CIBC Intranet Portal
Benjamin Ensor, argues that banks role as distributors or financial products is under threat. Forrester Research EXECUTIVE SUMMARY: 7 pages Consumers research financial products online because the Web is always available, quick, and easy and lets them research at home. Most online researchers start at search engines and then use a variety of other sites to research their financial decisions. These researchers are looking for a mix of product details, comparisons, and help choosing the right product. As most financial firms don’t provide that information, many researchers are going to independent Web sites to find the information that they want. … Continue reading Independent sites threatening to relegate financial firms to the role of manufacturers
I have been thinking a lot recently about that over-used expression, ‘customer centric’. Forrester in 2005 had a deck on the customer experience value chain. They have a high level model to express the value chain: The model displays the characteristics of a customer centric organisation, customer familiarity field research design persona organisational engagement Since internal alignment remains a critical challenge to improving customer experience, firms can’t just rely on the nebulous notion of “executive buy-in.” To create the change necessary across the company, firms need to engage in company wide efforts that demonstrate a clear commitment to serving customer needs. … Continue reading What is ‘customer centric’, and why does it matter?
This from IBM. Quite high level but good thought provoking stuff. Its good in the early stages, but weaker in terms of conclusions. Conclusions are four strategic imperatives: Focus on core strengths and partner for everything else Optimize the potential of each customer relationship Harness the potential of the workforce through effective performance management Recognize that technology will be a critical element of success. Here is the Executive Summary, with pdf for full doc embedded. Any serious discussion of the future of the retail banking industry eventually raises a basic question: will future customers still need banks? The answer, it … Continue reading The Paradox of Banking 2015: Achieving more by doing less (IBM Institute for business value)
This new piece from Forrester is dead on and timely. The realisation of the sea change confronting marketing as a result of Internet is Marketing is in a state of crisis. New consumer behaviors, interactive channels, pressure to improve the ROI of marketing spending, and the challenges of integrating marketing programs require that companies rethink marketing’s role, redefine the marketing organization, and build new processes. Technology is crucial to this transformation. This workbook explains that success requires a technology backbone that: 1) integrates marketing programs across channels and lines of business; 2) optimizes customer contacts; 3) tracks customer data; and … Continue reading Marketing is in a state of crisis (Forrester Research)
The title of this piece (pdf) from the New York Federal Reserve interested me, but now that I am reading it, the conclusions worry me in a different way! (my emphasis) Relevance to Bankwatch: Mid sized banks will suffer profit pressure, unless they make some changes to their model. These results hold for the most recent data and also back through the mid-1990s, when the number of branches in the U.S. banking system began to increase. Thus, recent technological developments such as Internet banking seem not to have altered the basic relationship between branch network size and performance. The one … Continue reading The impact of branch network size on bank profitability