World advertising spend on internet about to overtake radio
Spend on internet advertising grows rapidly in the later to the game markets. Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency. The Middle East and Asia are driving a boom in global advertising spending. Zenith predicted a spike of 7.7 per cent in spending in Asia in the run-up to the 2008 Olympic Games in Beijing. In the Middle East and Eastern Europe, advertising spending is growing faster than in North America and Western Europe, which are maturing rapidly as advertising markets, Zenith said. … Continue reading World advertising spend on internet about to overtake radio
