What is ‘customer centric’, and why does it matter?


I have been thinking a lot recently about that over-used expression, ‘customer centric’. Forrester in 2005 had a deck on the customer experience value chain. They have a high level model to express the value chain: The model displays the characteristics of a customer centric organisation,  customer familiarity field research design persona organisational engagement Since internal alignment remains a critical challenge to improving customer experience, firms can’t just rely on the nebulous notion of “executive buy-in.” To create the change necessary across the company, firms need to engage in company wide efforts that demonstrate a clear commitment to serving customer needs. … Continue reading What is ‘customer centric’, and why does it matter?

The Paradox of Banking 2015: Achieving more by doing less (IBM Institute for business value)


This from IBM.  Quite high level but good thought provoking stuff.  Its good in the early stages, but weaker in terms of conclusions. Conclusions are four strategic imperatives: Focus on core strengths and partner for everything else Optimize the potential of each customer relationship Harness the potential of the workforce through effective performance management Recognize that technology will be a critical element of success. Here is the Executive Summary, with pdf for full doc embedded. Any serious discussion of the future of the retail banking industry eventually raises a basic question: will future customers still need banks? The answer, it … Continue reading The Paradox of Banking 2015: Achieving more by doing less (IBM Institute for business value)

Marketing is in a state of crisis (Forrester Research)


This new piece from Forrester is dead on and timely. The realisation of the sea change confronting marketing as a result of Internet is Marketing is in a state of crisis. New consumer behaviors, interactive channels, pressure to improve the ROI of marketing spending, and the challenges of integrating marketing programs require that companies rethink marketing’s role, redefine the marketing organization, and build new processes. Technology is crucial to this transformation. This workbook explains that success requires a technology backbone that: 1) integrates marketing programs across channels and lines of business; 2) optimizes customer contacts; 3) tracks customer data; and … Continue reading Marketing is in a state of crisis (Forrester Research)

The impact of branch network size on bank profitability


The title of this piece (pdf) from the New York Federal Reserve interested me, but now that I am reading it, the conclusions worry me in a different way! (my emphasis) Relevance to Bankwatch: Mid sized banks will suffer profit pressure, unless they make some changes to their model. These results hold for the most recent data and also back through the mid-1990s, when the number of branches in the U.S. banking system began to increase. Thus, recent technological developments such as Internet banking seem not to have altered the basic relationship between branch network size and performance. The one … Continue reading The impact of branch network size on bank profitability

The Banking Channel Popularity Contest; Forrester Research


Good piece of research that comes at it from a customer perspective, instead of the usual channel view in research.  Here is the executive summary, and its recommended for subscribers. As a teaser, lets just say there is compelling evidence for the web channel within the customer buying experience. Forrester Research: The Banking Channel Popularity Contest EXECUTIVE SUMMARY Length: 18 pages We examined the channels that consumers prefer to use when they interact with banks, looking specifically at eight different banking activities. Some key findings: The branch and the Web are the most popular channels for buying, the Web is … Continue reading The Banking Channel Popularity Contest; Forrester Research

The mid-size bank hump and the arms race hypothesis


James uncovers a great piece of research on relative branch network size. BankerVision: The mid-size bank hump and the arms race hypothesis In other words, the more branches a bank has, the less performing each branch is. At least, it seems that’s the case until you get large enough that your multi-market network externalities start to kick in. In the Hirtle typology, large enough is a bank with 501 or more branches. Mid sized is anywhere from 101 to 500. It appears there is some kind of “hump” that occurs as institutions begin to ramp up their service by adding … Continue reading The mid-size bank hump and the arms race hypothesis

Canadian Internet Use Survey – August 15th, 2006


Here is the detailed survey on Canadian internet usage.  Some pertinent stats for us:

  • Canadians using internet  – home use – 68%
  • Electronic banking users – 58%
  • internet use daily  – 66%
  • Concerned about security – 73% (includes ‘very concerned’ – 40%)
  • survey period  – 2005 (nearly one year ago)

For historic comparison, here are similar numbers such as are available from 2000 (5 years earlier)

  • Canadians using internet work or home – 53%
  • Teens using internet  – 90% (note: they are young adults now)
  • Internet use 1994 – 18%
  • Concerned about privacy or security – 43%
  • Barriers to use – time and cost
  • banking online – 23% of internet users

Continue reading “Canadian Internet Use Survey – August 15th, 2006”

Living online the new norm for Canadians


In a dramatic shift that has ocurred over the last 10 years, Internet now forms a significant part of a majority of Canadians’ lifestyle. TheStar.com – Living online the new norm for Canadians 68 per cent of adult Canadians used the Internet for personal, nonbusiness reasons in 2005. In Toronto, that number rose to 75 per cent. Almost 2/3 of adult Canadians who used the Internet from home did so every day during a typical month. About six in 10 Internet users used it to read news or sports, or to conduct their banking online. Demographic factors have resulted in … Continue reading Living online the new norm for Canadians

Google coupons available for AdWords marketers


Google continues to push the envelope for Internet business models.  From Customer World. Google says it will make a large number of online coupons available at no charge to consumers via its Google Maps service, while AdWords marketers have the opportunity to pay for a coupon-link alongside their ads. The methodology is not yet developed for how this will work, with several alternatives. Cost per download model – Pay per coupon downloaded( base level pricing) Cost per redemption model – Pay a little premium if the coupon gets redeemed Cost per repeat use model – Being Google, they can track … Continue reading Google coupons available for AdWords marketers

Social Networks gaining on Top Portals


From compete.com, a new analysis indicating that social network sites are gaining on the traditional portals for overall traffic. While this analysis doesn’t deal with who is visiting, its still directionally important to help understand the future. For the first 10 years search was the killer app to drive traffic. That could be shifting. Compete Blog » Blog Archive » Social Networks gaining on Top Portals Since January 2004, the number of people visiting or taking part in one of the top online social networks has grown by over 109% (primarily driven by MySpace). Most of this growth has come … Continue reading Social Networks gaining on Top Portals