What is ‘customer centric’, and why does it matter?
I have been thinking a lot recently about that over-used expression, ‘customer centric’. Forrester in 2005 had a deck on the customer experience value chain. They have a high level model to express the value chain: The model displays the characteristics of a customer centric organisation, customer familiarity field research design persona organisational engagement Since internal alignment remains a critical challenge to improving customer experience, firms can’t just rely on the nebulous notion of “executive buy-in.” To create the change necessary across the company, firms need to engage in company wide efforts that demonstrate a clear commitment to serving customer needs. … Continue reading What is ‘customer centric’, and why does it matter?
