The age of customerism and producerism


Long rambling post, summarising the “Dell Hell” issue, and boiling it down to whether a company works for the consumer, or Wall St.  Conclusion:  while Wall St watches your results, its customers that pay the bills. BuzzMachine » Blog Archive » The age of customerism and producerism Companies used to be able to get away with making crappy products and offering crappy services because they were able to mass market people into submission and because consumers didn’t have a way to make their unhappiness widely known. Thanks to the proliferation of content (both “professional” and “consumer-generated”) and content channels, mass … Continue reading The age of customerism and producerism

Online banking is starting to get personal


Excellent summary of the state of Online Banking, the things that are hot (live chat), and the pitfalls in implementing it badly. Bradenton Herald | 07/09/2006 | Online banking is starting to get personal Making online banking feel personal is the next step in the evolution of an industry marked by fits and starts. In the 1990s, online banking’s early promise fizzled for lack of a human touch and a physical place to do business. The next wave was to drop online fees, as banks tried to drive customers to use the Web to check balances, pay bills and transfer … Continue reading Online banking is starting to get personal

Click fraud could alienate trusted sites


Click fraud is a multi billion business now.  There is the view that it doesn’t matter so long as you are getting post click actions.  The view is that the clicks must be resulting in some measurable result that makes the campaign worthwhile. Click fraud – Wikipedia, the free encyclopedia Click fraud occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click fraud is the subject of some controversy and increasing litigation … Continue reading Click fraud could alienate trusted sites

Retail Financial Services Firms Need To Master Five New Skills


Forrester says customer advocacy remains the best predictor of future purchase intent among financial services consumers.  I buy that concept.  Advocacy suggests the firm is on the customers side, and has their best interests at heart.  This is powerful. This latest piece from Bruce Tempkin, takes the concept of advocacy, and highlights the skills required of a firm, to be successful at advocacy. Forrester Research: The Financial Services Survival Guide Forrester’s customer advocacy rankings show that retail financial services  firms aren’t meeting the current needs of customers. What’s causing the problem? Organizational silos. But Forrester sees an end to this … Continue reading Retail Financial Services Firms Need To Master Five New Skills

Chase ATMs to dispense 5000 free US Open tickets


This is a fun way to lever their Open Sponsorship, and pick up a small hit on transaction revenue.  In general though, this is a one time, one off benefit for Chase. Finextra: Chase ATMs to dispense 5000 free US Open tickets Chase is turning its 1789 metro-area ATMs into ‘instant-win’ machines that will dispense receipts that can be exchanged for free tickets to the US Open. The campaign, which takes advantage of JPMorgan Chase’s sponsorship of the US Open Tennis Tournament, is expected to give away more than 5000 tickets. Technorati Tags: marketing Continue reading Chase ATMs to dispense 5000 free US Open tickets

Banks look to Internet to draw Gen Y patrons


This article from The Pueblo Chieftain is especially succinct, clear, and to the point.  The headline says it all, and the article makes perfect sense for bankers to read. The Pueblo Chieftain Online – Pueblo, Colorado U.S.A The nation’s youngest adults have developed split-second reaction time with their playing of video games. They take camera and video cell phones for granted. And, they do their comparison shopping, even for banking services, on the Internet. Alice Birch, market president and district manager of U S Bank’s Pueblo, Canon City and La Junta branches, said her bank’s Internet banking and bill paying … Continue reading Banks look to Internet to draw Gen Y patrons

Time to re-consider Microsoft Office?


Banks pay a lot for enterprise licencing, and office applications are one of those.  So one Bank I am familiar with, has an Enterprise licence with Microsoft, that cost 10’s of millions.  A large part of that is the use of MS Office on 35K +/- desktops.  I would consider myself a relatively power user in Bank terms, using Powerpoint, Word, and Excel daily, and Visio if someone sends me a file. So why are we seeing simple office applications being developed that function in the browser and do 90% of what is required, and, and built from the ground … Continue reading Time to re-consider Microsoft Office?

Recruitment blogs – a no-brainer for banks


Charlene makes an excellent point, that in order to get into blogging, recruitment makes the ideal forum.  It will match with the demographic expectations of your prospective employees, and permit a safe simple method to experiment and get into blogging, for risk averse banks.  In fact I would argue you will get better quality recruits this way.  They will be the recruits that “get it”. Charlene Li’s Blog: Recruitment blogs – a no-brainer But there’s one area that I think is a no-brainer and a greater starting point for companies interested in blogging — and that’s in recruitment. Think about … Continue reading Recruitment blogs – a no-brainer for banks

Yodlee launches personal finance platform


Yodlee continue to successfully build out functionality, and capability founded on aggregation of all a consumers financial accounts. Finextra: Yodlee launches personal finance platform The Yodlee MoneyCenter suite includes Yodlee PersonalFinance, Yodlee BillPay, and Yodlee FundsTransfer. The integrated solution gives consumers everything they need to answer the ever-important and ever-changing question: where is my money? Key Yodlee MoneyCenter Features: Account Consolidation – from over 8,000 financial, bill and rewards accounts Personal Data Reports – such as a net worth statement, cash flow report, and historical  account balances Expense Categorization – for all credit card and bank account transactions Budgeting – … Continue reading Yodlee launches personal finance platform