Enterprise Decision Management – Improving Customer Experience with EDM
I can safely say I have lived through all the mistakes and flawed assumptions since the beginning of online banking, when we simplistically spoke of the near future where marketing was as simple as the right message, at the right time, to the right customer. I like James blog because he talks about how we should just do it based on what he calls EDM. Essentially I proposed that using technology like business rules and analytics to improve the moments of decision when interacting with a customer can improve their experience. Targeting, rewarding loyalty, empowering staff and leveraging information are … Continue reading Enterprise Decision Management – Improving Customer Experience with EDM
