“From “Current Value” to “Potential Value”…Using IT to create a corporate vision — 2006 e-Financial WorldExpo”
This introduction to an upcoming conference speech by Art D’Silva at the Royal Bank of Canada, is indicative of why they are both number one in Canada, and why their results have been so strong. “RBC Royal Bank’s emerging business direction and customer strategy was confirmed by a 1997 study that challenged conventional thinking. The study revealed that customers wanted a banking relationship where they were well understood, their needs anticipated, and their business was valued. To RBC Royal Bank, the future became clear: the bank would find ways to be increasingly responsive and client-focused in a competitive environment where … Continue reading “From “Current Value” to “Potential Value”…Using IT to create a corporate vision — 2006 e-Financial WorldExpo”
