Who gets it …
This statement from the latest Economist article on consumer power which results from the internet. It sums up the thinking in most companies, that the internet thing was overplayed, and that pyhsical locations/ branches are where its at. That strategy which work in the short term ( 2-3 years) but is not going to win the big long game. Economist.com | Consumer power Many firms do not yet seem aware of the revolutionary implications of newly empowered consumers. Too many companies relaxed after the bursting of the dotcom bubble, assuming that the online threat had faded. This was a mistake. … Continue reading Who gets it …
