Transumers | implications and opportunities for Banks
During the LIFT conference sessions on “Cities of the the Future” sessions, these trends came up repeatedly – consumers as entrepreneurs (think eBay sellers) and desire to not own everything (Transumers is a new term to me but we can go with that). Thanks for Springwise for this excellent link. New Zealand-based Hire Things, which is currently in public beta, …… Think of it as eBay for renting goods. The company is an enterprising mash-up of two major trends: minipreneurs (consumers turning into entrepreneurs) and transumers (consumers becoming less interested in owning). Source: Springwise: new business ideas for entrepreneurial minds. … Continue reading Transumers | implications and opportunities for Banks
