Forrester: Financial consumers are becoming more sophisticated
James wrote something here that nicely summarizes the opportunity at a high level that exists for banks to evolve their current delivery distribution to better reflect the evolving consumer. He refers to the increasing sophistication that consumers exhibit, and I thought I would take a crack at helping out with that. Benjamin Ensor at Forrester came out with this piece in January 2006. The premise is that Internet is driving changes in consumers behaviour, and it goes on to back this up with their Technographic quantitative research. EXECUTIVE SUMMARY Length: 27 pages Consumers’ financial behavior is changing fast as a result … Continue reading Forrester: Financial consumers are becoming more sophisticated
