How breakout innovations feed growth momentum – McKinsey
Article (7 pages) People often speak of industry momentum as if it were a force of nature independent of individual companies’ actions—like the mysterious “ether” scientists once believed filled the universe and allowed light to travel. While demographics and macroeconomic factors outside organizations’ control do contribute to momentum, the trajectory and pace of industry growth very much rely on the innovation efforts of a sector’s constituent businesses. By harnessing technology and creating new offerings or business models, companies can forge new markets and propel new consumption. Our past analyses have shown that roughly 80 percent of a typical company’s growth comes from … Continue reading How breakout innovations feed growth momentum – McKinsey
