Zopa is not a Social Lender, and why that matters
Back in June, Zopa was voted “Best Internet Project” by The Banker Technology Awards, 2007 and I posted about it here. I was a little sceptical at the time, of the award being judged by people such as the CEO of Lloyds, HSBC, and CitiBank, and this quote: The judges particularly liked the fact that with just 25 staff it wasable to provide a seamless customer experience. Using a discussionboard and a blog it is able to listen and learn from its members,providing an innovative and more efficient marketing model. [emphasis mine] So, for other reasons, i was doing a … Continue reading Zopa is not a Social Lender, and why that matters
