Category: Pinkomarketing

Pinkomarketing1 Comment

Ceding Control to Consumers? the real question is "what should marketers and marketing departments do differently?"

Colin Henderson

 Max writes a review post ANA conference, that completes the view I was getting when it began last week.  Its worthy of note that this audience of over 1,000, was the largest gathering of CMO’s Max ever witnessed. When Cammie Dunaway, CMO of Yahoo, during her keynote, asked the audience if they knew what Web 2.0 was, I estimate that less than 50 hands went up (or five percent) Source: Online Spin » Blog Archive » Are Marketers Serious About Ceding Control to Consumers? 5%!  Its not that the question was wether they understood it … these are marketers and … Continue reading Ceding Control to Consumers? the real question is "what should marketers and marketing departments do differently?"

Pinkomarketing

P&G| A New Way of Thinking: People Versus Consumers

Colin Henderson

A final note from the ANA conference which I have been slagging pretty badly.  This comment is a positive one, from Jim Stengel, P&G Global CMO, and thought provoking about how marketers need to give up control to gain traction in the evolving marketspace that is dominated by online.  And as a number of speakers at our annual Masters of Marketing conference said, being in touch means giving up control. Engagement is the act of listening, sharing, creating a dialogue. It is not a one way conversation which we control. Source: ANA Marketing Maestros: A New Way of Thinking: People Versus Consumers   Technorati … Continue reading P&G| A New Way of Thinking: People Versus Consumers

Business Models, Innovation, Pinkomarketing, Social networks4 Comments

Banks’ brands fail against Landor breakaway brand assessment

Colin Henderson

Courtesy of Cymfony a report from Landor Associates in conjunction with Fortune Magazine, ranks the top brands in 2006. The study identifies the ten brands with the greatest percentage gains in brand health and business value The ten brands are: iPod – consumer electronics Viking – major appliances Converse – athletic shoes  Robitussin – cough & cold  Best Buy – electronics retailer  Kohl’s – department stores  French’s – condiments  Geico – insurance  Dove – personal care  eBay – online auction Source: Landor: News: FORTUNE Magazine Publishes Landor Associates’ Second Breakaway Brands Study (9/12/2006) Based on Landor’s assessment of the results, they … Continue reading Banks’ brands fail against Landor breakaway brand assessment

Pinkomarketing

ANA Annual Conference – Masters of Marketing – I don’t think so!

Colin Henderson

 This conference aptly displays how much marketers just don’t understand the changes that they need to adapt to, nor have thought through the response.  October 5-8 The Ritz-Carlton Orlando, Grande Lakes, Florida “Reinvention and Innovation” is the overall theme for this year’s conference. Come and hear how the foremost marketers are meeting the challenges–presented by a rapidly evolving marketplace–and improving their marketing communications processes. We will embrace and embellish the four core ANA strategic platforms: Brand Building Marketing & Media Communications Marketing Accountability Marketing Organization Source: ANA Annual Conference – Masters of Marketing When all you have is a hammer … Continue reading ANA Annual Conference – Masters of Marketing – I don’t think so!

Pinkomarketing

Forrester’s Marketing Blog: Interactive Marketing Spending Maturing, But Not Slowing Down

Colin Henderson

 Following an apparent delay in their results, conjecture about Yahoo advertising revenue appears here on the Forrester Marketing blog.  They consider whether interactive marketing is slowing or diversifying, and conclude the latter. *Marketers have a lot of interactive options to choose from. I think perhaps the biggest realization Yahoo! came to this year is that marketers have many, many alternative places to spend their interactive dollars instead of on banner ads on portal sites. For example, marketers today can build MySpace pages, buy product placements in video games, create RSS feeds, or buy mobile search ads, to drive desired behavior among … Continue reading Forrester’s Marketing Blog: Interactive Marketing Spending Maturing, But Not Slowing Down

Pinkomarketing, Social networks2 Comments

More than half of MySpace users are over 35 years old

Colin Henderson

Fascinating statistics from ComScore, that baffles the general assumption that social networks are for teenagers. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.  Meanwhile, Xanga.com has a younger user profile, with 20 percent of its users in the 12-17 age range, about twice as high as that age segment’s representation within the total Internet audience.  Not surprisingly, Facebook.com, which began as a social networking site for college students, also draws a younger audience.  More than one-third (34 percent) of visitors to Facebook.com are 18-24 … Continue reading More than half of MySpace users are over 35 years old

Pinkomarketing, Social networks

Micro Persuasion: Verizon Plans 24/7 Customer Service Blog

Colin Henderson

Steve at MicroPersuasion picks up on an innovation at Verizon that is highly significant.  Generally firms view customer service as proprietary and something to control.  This despite the reality that call centre service feels generally commiditised in terms of the standard questions, and statements. “is there anything more I can do for you today” “have I satisfied your reason for calling today” “is your service operating satisfactorily now, sir” Anyhow, Verizon plans to launch a blog for consumers. If Verizon pulls this off, it could usher in a customer service sea change. Right now – with the exception of tech knowledge … Continue reading Micro Persuasion: Verizon Plans 24/7 Customer Service Blog

Pinkomarketing4 Comments

BarCamp / BarCampBank

Colin Henderson

 Chris introduced this to me today, so thanks for that.  I knew about BarCamp, but BarCampBank! Who would have thought.  This page is dedicated to any project related to imagine the future of a bank for BarCamp and any other interesting disruptions related to money Source: BarCamp / BarCampBank In any event, its just getting going, and I really like the concept. Mission Statement :  (being peer reviewed) thinktank about the future of the bank (PeerInvest, WikiVenture, ethics, reputation, open-process and money, transparency, identity, KarmaInitiative karma-trusting….) promote and drive innovation on free software/culture/community projects detect innovative projects via BarCamp international … Continue reading BarCamp / BarCampBank

Business Models, Pinkomarketing

Trust the personal experience; recognise the corporate ‘adverblog’

Colin Henderson

Andy nicely describes the biggest threat to blogging. As corporations and bloggers seek to ‘monetise’ blogging, they not only miss the point, they actually threaten to kill the very environment they are trying to leverage. Well at least this takes something that has been happening over the last year into the open. Web Services company Marqui seems to have been one of the first to make a commercial move when last year it offer 20 Bloggers $2400 each to post some thing positive about Marqui once a week for three months. This was followed by Payperpost.com a fully commercial service, … Continue reading Trust the personal experience; recognise the corporate ‘adverblog’

Business Models, Pinkomarketing2 Comments

::HorsePigCow:: marketing uncommon: BayCHI Presentation – Notes

Colin Henderson

Tara continues to explore new marketing, and the principles that underpin it. Stop all outgoing messages. Concentrate on ways to listen better. Open up the channels to incoming. You can’t listen if you are yelling. Be a community evangelist. It’s not about ‘creating customer evangelists’, it’s about advocating for your community. This is why it is important to have at least one person in-house that is focused on listening to the community. Even better is if everyone in-house is doing this. When developers and CEO’s get busy, it is increasingly more important to listen to the community advocate. Drop the … Continue reading ::HorsePigCow:: marketing uncommon: BayCHI Presentation – Notes