Trope change- cats
Feline fans are challenging sad stereotypes, from Taylor Swift’s Time cover to ‘childless cat ladies’ reclaiming the term Continue reading Trope change- cats
Category: Social Media
A social business definition from Clearlyso
If there is a word that bothers me, it is the word ‘social’. It is often quickly followed by the word community. Over the last 5 years you are no-one unless you have a social aspect and a community. Some have gone to great lengths in an effort to properly define social in a meaningful way. However to this day, it remains hard to frame the context of social in a business way, and especially for existing businesses such as banks and financial institutions. I certainly is not by having a PR managed twitter account. I raise all this again … Continue reading A social business definition from Clearlyso
The Social Media Myth | socialmediamyth.com
In one of the clearest pieces on social media, Michelle covers it well in this white paper entitled The Social Media Myth. My favourite quote, and an initial hint as to the content. Because people don’t go on social networking sites to hear your pitch – people go on social networking sites to talk to their friends! She answers the question on what is the one thing you need to know. I won’t steal the reports thunder, so you can download and read for yourself, and I do recommend it to all banks. As a hint, it differentiates beteen building … Continue reading The Social Media Myth | socialmediamyth.com
Bank of America making more significant moves in social media
As noted on the BofA Future Banking blog, they are now also seeking out customers, or others needing assistance on twitter. This is consequential stuff for a Bank. Here are a few sample twits. User names masked here. Clearly something has taken hold at BofA that is setting them apart from most others, and moving them into Wells Fargo territory. Interesting stuff, and other Banks take note. Bank of America on twitter @_______ Can you send me a DM with your contact information? I’ll give you a call to see what we can do. Thanks!” yesterday at 1:25 pm – … Continue reading Bank of America making more significant moves in social media
Wells Fargo first to use social media to help with a major merger
Wells Fargo have started a new blog that is the first example of a large company to use social media to help with a major merger and product integration of this size. They believe it is a great platform to introduce the Wachovia customer to Wells Fargo, many of whom aren’t familiar with Wells and I agree. This from the first post by John Stumpf, president and CEO of Wells Fargo & Company. The Wells Fargo – Wachovia Blog One way we’ll keep you updated on what’s happening with the integration of Wachovia and Wells Fargo is through this blog. … Continue reading Wells Fargo first to use social media to help with a major merger
ShoreBank blog – excellent example of a bank blog
Corporate blogging is hard. Blogs can have the corporate name but the content needs to be personalised. Its a tough balance. Readers have to believe and credibility must be established. Multiple authors is another hard one. Well ShoreBank manage both extremely well. I came across their blog in azaraoff.com reflections on Net Finance. The lead contributer is the bank economist, and SVP of Investments which obviously offers a broad background. His contributions are balanced by other authors focussed on more retail oriented topics such as budgetting and mortgages. Not a bad start. ShoreBank: Lets change the world Profile David Oser … Continue reading ShoreBank blog – excellent example of a bank blog
The social media conversation at a bank near you
Ron raises an important and fundamental point here. As a Bank what is the approach to incorporate social media into you business strategy? Twitter / rshevlin: @edolan FIs do NOT need a S… @edolan FIs do NOT need a SM strategy. they need to figure out how SM fits with (or chgs) their biz strategy. Big difference. Icon_red_lock7 minutes ago from twhirl in reply to edolan First off I accept that the end goal is a business strategy that includes all appropriate components. However trying to fit a social media strategy into the overall business strategy would truly be trying … Continue reading The social media conversation at a bank near you
examples of banks as leaders in web 2.0 ??
I was reading this interesting post from Cindy, when it really caught my attention with this point made near the end! Innovation and Transformation Wings: Social Networking : Good for Business or Not? At this stage in the Canadian landscape there are some leaders in developing innovative Web 2.0 approaches in companies like: Bell Canada, MTS Allstream, Royal Bank of Canada, TD Canada Trust, and early days for Bank of Nova Scotia and CIBC as well. I am pretty familiar with RBC’s efforts, at least on the customer external facing web, but not at all with CIBC, TD, BNS, or … Continue reading examples of banks as leaders in web 2.0 ??
When will web 2.0 meet reality?
This is an important article in todays FT, that is summarised well in this first paragraph. FT.com / Companies / Media & internet – Web 2.0 fails to produce cash Many members of the Web 2.0 generation of internet companies have so far produced little in the way of revenue, despite bringing about some significant changes in online behaviour, according to some of the entrepreneurs and financiers behind the movement. The idea of web 2.0 germinated shortly after the dot.com crash that happened in 1999 / 2000. Three things have happened since then, at the macro level: the rise of … Continue reading When will web 2.0 meet reality?
The internet and consumer choice | PEW
PEW have a new study that focusses on three purchases – music, cellphones, homes, and offers some conclusions about the role of internet in those purchases. Pew Internet: The internet and consumer choice WASHINGTON DC – The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions. The report predictably concludes that people use many methods to evaluate purchases, and that internet is a cornerstone of research, particularly where product complexity is involved. One of the … Continue reading The internet and consumer choice | PEW
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