Good article here on Banks and Social Media. Earlier references here on niches, and the importance of Gen Y focus.  Understanding those concepts, helps to get inside the minds of leaders such as Wells Fargo, and RBC and why they are creating new interactions with people online. Bank Systems & Technology : Banks Are Creating a New Kind of Customer Intimacy With Web 2.0 and Social Networking “Social media is a very targeted approach,” says Tim Collins, SVP of experiential marketing at San Francisco-based Wells Fargo. “There are what we describe as ‘interested communities’ — it could be anything from … Continue reading Social media is a very targeted approach | Wells Fargo & RBC

I think I have entered a Bank web 2.0 netherworld today.  After the RBC press release post this morning, now here is Wells with a consumer generated media marketing programme.  Ed, their VP of social Media, just let me know that they are announcing this programme tomorrow, Sept 28th. Memelabs | Contests | Wells Fargo – Be Center Stage in the Rose Parade If you like to sing and dance, or if you’re an aspiring director, this is your chance to show us – and the country – what you’ve got! How, you ask? By producing your own music video! … Continue reading “Be Center Stage in the Rose Parade” | Wells Fargo