Further to my earlier post on the Edelman thing, here are the details finally. If you’re into the whole PR thing, then you’ll likely have noticed recently that Edelman have got themselves into a bit of a pinch by helping create a fake blog for Wal-Mart. Called ‘Wal-Marting Across America’, it purported to be a blog by a couple who decided to go on a cheap holiday in an RV (that’s camper van to us Brits), staying in Wal-Mart car parks overnight. What the blog failed to mention was that the project was a publicity stunt and that Wal-Mart were … Continue reading Edelman – the details | Strange Attractor:

David at Saber points out an interesting development – this MySpace dedicated to Wells Fargo–Lootin’ & Pollutin’ Since 1852.  We have seen the http://bmosucks.com/, or the http://bankofamericasucks.com/  before.  In fact, every bank has a banksucks.com site somewhere, but moving into MySpace is a new event, and to be expected I suppose.  What is more relevant, is that the visibility within MySpace will at worst be visible in a different way.  The .com versions are practically invisible to most users unless you go looking for them, but social sites which are presumably intended to support community opinion making are a different … Continue reading MySpace goes anti Bank!

Here is a highly useful test for every Bank.  In this post Don speaks of a Gartner presentation, that talks about the ineffectiveness of most CRM systems implementation in not collecting, analysing and forming conclusions on customer feedback.  He makes the additional point that the time to start is now, and that it will never get easier.  Thompson’s message was that what we should be doing, to get hold of this monster now, is inventorying all the possible sources of customer feedback at our firm. He said that a Fortune 500 company might have as many as 200 different sources of … Continue reading The Marketing Consortium : Capturing Customer Feedback