Category: Social networks

Social networks4 Comments

Social networks, and marketing

Colin Henderson

Courtesy of emarketer.com, a review of marketing and social networks. The main message is that that social networks have become mainstream over the last year, and are now an embedded feature of online. Piper Jaffray sum it up; “We believe social networking sites are not only one of the fastest growing web destinations, but also they have reached a critical mass where they cannot be dismissed as fads and instead have become a permanent part of the fabric of web applications.” —Piper Jaffray’s “Silk Road” commentary, June 5, 2006″ Emarketer lay out three types of social network sites; 1) Specialsed … Continue reading Social networks, and marketing

Innovation, Social networks

Financial Consumers Adopt Social Computing

Colin Henderson

The second document in Tempkin of Forrester Research’s series on social computing and financial services. Forrester Research: Financial Consumers Adopt Social Computing EXECUTIVE SUMMARY Length: 5 pages Shifts in online behavior are creating new phenomena that Forrester calls Social Computing. We examined how many customers within bank and brokerage customer bases perform various Social Computing activities. A few of our findings: ING Direct and HSBC Group customers are the most likely to visit social networking sites; E*TRADE banking customers are the most likely to listen to podcasts; and NetBank customers are the most likely to read blogs. Some of the … Continue reading Financial Consumers Adopt Social Computing

Payments, Social networks

Relevance to Bankwatch – five strategic questions

Colin Henderson

I went over my posts for the last 6 months, where I had included a "relevance to bankwatch" and these five strategic questions leapt right out of the page. So I think I will start to look at those going forward. Relevance to Bankwatch How are payments evolving, and what is the risk to banks competitive position ? What is social computing impact on Banks ? How will online banking look in 2020 ? How will the branch look in 2020 ? Is chip and PIN viable security ? More to come on the sub-questions behind these, later.Tags: Payments Social … Continue reading Relevance to Bankwatch – five strategic questions

Social networks1 Comment

Social Computing’s Impact On Financial Services

Colin Henderson

Excellent new piece of proprietary research from Forrester here on the impact of Social Computing on Banks, and what we need to do about it. Forrester Research: Social Computing's Impact On Financial Services Peer-to-peer technologies like user review sites, discussion forums, and blogs are contributing to a new era called Social Computing that empowers individuals at the expense of institutions like retail financial services firms. As consumers use the Net to share information, financial brands risk being undermined as marketers lose control of the message.But it's not all bad news for financial firms. Smart firms will use the same emerging … Continue reading Social Computing’s Impact On Financial Services