Why Banks need to make a fundamental shift away from a product centric view
Ron linked over to this white paper which makes for provocative and useful reading during these economic times. I say useful because I believe are in an industry transition time that will re-define companies including banks, and the economic situation is symptomatic. The report also happens to fit with my belief that amongst other things, banks are still focussed on products, and not on customers. My belief is that is not a winning formula at the best of times, but with the advent of customer empowerment, and expectation of self service, product centric is a disastrous strategy. It only works … Continue reading Why Banks need to make a fundamental shift away from a product centric view
