The challenge for PFM lies in seamless integration with OLB
The promise of Personal Financial Manager tools (PFM) for banks has been long predicted but slower to be adopted by customers. This has been a natural outcome because most if not all banks have taken the route of purchasing or partnering with software suppliers. The result has generally been as highlighted in this American Banker piece that PFM exists in a separate tab within online banking. With most customers used to going straight to bill payment or transfers it is only natural that the PFM tab will get less use. Regions bank have introduced charts from their PFM offering that … Continue reading The challenge for PFM lies in seamless integration with OLB
