Groupon promise of ability to scale is weak
There has been a fair bit written about the Groupon IPO and while some have touched on it, there is one key point that needs to be made. I remain sceptical about online advertising and affiliate marketing in terms of long term sustainability, and yet that is the basis of Groupons model, and that they can improve their margins by scale. Groupon is not any kind of testament to whether we are in a dot com bubble or not. Groupon is a classic case people becoming muddled by large numbers, and I will explain that in a moment. The others … Continue reading Groupon promise of ability to scale is weak
