Social media is more complicated than “ do it” now
This kind of post drives me nuts. Datamonitor release a press release announcing that banks need to take social media seriously. This is a headline from 2006. Banks need to start taking social media seriously – Datamonitor Anna Large, analyst, Datamonitor, says: "Banks have adopted a "bury-their-heads -in-the-sand" approach to the part social media could play in both retaining and obtaining customers. At the heart of this is the idea that social media is just a fad, that consumers are essentially non-committal. However, the fact that 50% of UK consumers are using online tools to make their financial decisions indicates … Continue reading Social media is more complicated than “ do it” now
