Report: “Managing Beyond Web 2.0” | McKinsey
Nothing new for most of us in this report but I liked it for two reasons: Its simple and straightforward. it is aimed at large corporations who are still wondering what to do about marketing, and that would include banks. It is authored by Donna Hoffman, chancellor’s chair and professor of marketing at the University of California, Riverside. When we have a professor of marketing state that companys "marketers are being replaced’, then maybe we are making progress in understanding what has to happen. Managing Beyond Web 2.0 | McKinsey today’s online customers—as both producers and consumers of their own … Continue reading Report: “Managing Beyond Web 2.0” | McKinsey
