Social Media Conference – Toronto Dec 2/3, 2008
AM attending this conference, and participating in a panel tomorrow. We have the interesting topic of “New Strategies for Risk and Reputation Management in Social Media”. Its an interesting topic, because as I listen to other attendees, their largest concerns are risk, and brand degradation. It is not just Banks that have that concern. As i listen to the Molson team speaking now, i think they have it right – they are focussed on listening, “earning the right to be there”. I would add that its important to not just listen, but to respond. The key is to understand and … Continue reading Social Media Conference – Toronto Dec 2/3, 2008
