Bank advertising doesn’t work in Facebook
In usual form, Jim cuts right to the chase with some stats that simply prove what I believe to be the case that Facebook is first a foremost a social network, not an advertising network. That is no comment on Facebooks business model. I simply question that merely because young people are your target market, that you can stuff traditional interruptive marketing techniques into FB, and they will work. Jim’s analysis proves that out. NetbankerOverall, the banking and personal finance apps have anemic usage levels totaling just 263 daily users (for apps with more than 1 daily user). That does … Continue reading Bank advertising doesn’t work in Facebook
