Business General Gulfnews.com | Media targeting a divided audience
As much as we think we have issues with marketing in North America, its not as bad as elsewhere, and indications are that it will only become more irrelevant to follow old methods. Within the Banking industry there generally remains a resolve to ignore the evolution that is happening, and its useful to watch reactions in other countries as a reminder. Within the Middle East, particularly UAE, and Saudi Arabia, where internet is relatively newer, there are lessons in watching and listening. Consumers in Saudi Arabia have more devices per household that US, and even India is close, despite being … Continue reading Business
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Gulfnews.com | Media targeting a divided audience
