Customer centric technology problems in Banks and Credit Unions
This is a great post from Cam and FORUM, describing the conundrum they encountered when designing a customer centric system, and coming to the realisation that it doesn’t fit with product centric systems that were each designed to be customer centric in and of themselves. Consider, a customer address in the DDA system, and a customer address in the loan system; which one wins? Which address goes into the CRM system? The core processing system was account based and the CRM was person based. Oh boy! We were trying fit a square peg in a round hole. Source: FORUM I … Continue reading Customer centric technology problems in Banks and Credit Unions
