Interesting to see some new and potentially innovative banking news come out finally.  Here is a new offerring from GMAC that is essentially a direct bank with a nice simple value proposition.  The offerring is deposit based. Oddly enough, when I went to ingdirect to compare rates, I could not even locate the rates on a site that has become very complex somehow. Ally Bank may have a winner in focussing on their three principles that will resonate with most consumers, and it is backed by the reputation of GMAC. allybank.com “The brand is founded on three principles: Talking straight, … Continue reading New bank based on three principles | ally from GMAC